Keep It Savory Salt Co.

Johanna Thompson, creator of hand-crafted salts cured with fresh ingredients, is committed to a business model that resists the intentional racism and economic disinvestment in the west side of Chicago. She wanted help to define her purpose and create branding, messaging, a Shopify website, and social strategy. 
 
Assignment:
Write sassy, click-worthy website, newsletter, and SM copy that captured the salty flair of Johanna’s new branding and powerful socially conscious commitment.